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AES-256.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u064a\u062f \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/strong>\u00a0\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644 \u062a\u0631\u0645\u064a\u0632 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0628\u062f\u0644 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u0629 (PAN) \u0628\u0631\u0645\u0648\u0632 \u0641\u0631\u064a\u062f\u0629 \u063a\u064a\u0631 \u062d\u0633\u0627\u0633\u0629. \u0648\u0647\u0630\u0627 \u064a\u0642\u0644\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0646\u0637\u0627\u0642 \u0627\u0645\u062a\u062b\u0627\u0644 PCI DSS \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u062a\u0623\u062b\u064a\u0631 \u0623\u064a \u062e\u0631\u0642 \u0645\u062d\u062a\u0645\u0644.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong> \u0647\u0644 \u064a\u062d\u0645\u0644 \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0634\u0647\u0627\u062f\u0627\u062a \u0645\u0647\u0645\u0629 \u0645\u062b\u0644 <strong>PCI DSS \u0627\u0644\u0645\u0633\u062a\u0648\u0649 1<\/strong> \u0648 <strong>\u0622\u064a\u0632\u0648 27001<\/strong>? \u0647\u0644 \u064a\u0645\u0643\u0646\u0647\u0645 \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0636\u0645\u0627\u0646 \u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0645\u0627 \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0642\u0627\u0646\u0648\u0646 \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u061f<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">\u0643\u0634\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0645\u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h3>\n\n\n\n<p>\u0644\u0627 \u062a\u062a\u0646\u0627\u0633\u0628 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0627\u0644\u064a\u0646 \u0627\u0644\u062d\u062f\u064a\u062b\u064a\u0646 \u0648\u0627\u0644\u0645\u062a\u0637\u0648\u0631\u064a\u0646. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0645\u062a\u0644\u0643 \u0645\u0646\u0635\u062a\u0643 \u0646\u0638\u0627\u0645\u0627\u064b \u062f\u0641\u0627\u0639\u064a\u0627\u064b \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u064b \u0648\u0630\u0643\u064a\u0627\u064b. \u0627\u0628\u062d\u062b \u0639\u0646 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0630\u064a\u0646 \u062a\u062c\u0627\u0648\u0632\u0648\u0627 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0627\u0644\u062a\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a:<\/strong>\u00a0\u062a\u062d\u0644\u064a\u0644 \u0643\u0644 \u0645\u0639\u0627\u0645\u0644\u0629 \u0645\u0642\u0627\u0628\u0644 \u0645\u0644\u0627\u064a\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0644\u0625\u0628\u0644\u0627\u063a \u0639\u0646 \u0623\u064a \u0646\u0634\u0627\u0637 \u0645\u0634\u0628\u0648\u0647 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631.<\/li>\n\n\n\n<li><strong>\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0642\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u064a\u0648\u064a\u0629 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629:<\/strong>\u00a0\u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0645\u0644\u0641 \u062a\u0639\u0631\u064a\u0641 \u0641\u0631\u064a\u062f \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0637\u0631\u064a\u0642\u0629 \u0643\u062a\u0627\u0628\u062a\u0647 \u0648\u0633\u062d\u0628\u0647 \u0648\u0625\u0645\u0633\u0627\u0643\u0647 \u0644\u062c\u0647\u0627\u0632\u0647\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062d\u064a\u0644 \u062a\u0642\u0631\u064a\u0628\u0627\u064b \u0639\u0644\u0649 \u0623\u064a \u0645\u062d\u062a\u0627\u0644 \u062a\u0642\u0644\u064a\u062f\u0647.<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0635\u0645\u0629 \u0627\u0644\u062c\u0647\u0627\u0632:<\/strong>\u00a0\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u062a\u0641\u0648\u064a\u0636\u0647\u0627 \u0645\u0639 \u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0639\u0646 \u0645\u062d\u0627\u0648\u0644\u0627\u062a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u0627\u0644\u0645\u0634\u0628\u0648\u0647\u0629.<\/li>\n<\/ul>\n\n\n\n<p>\u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0646\u0638\u0627\u0645 \u064a\u0648\u0642\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u062c\u0631\u0627\u062d\u064a\u064b\u0627 \u0645\u0639 \u062a\u0642\u0644\u064a\u0644 <em>\u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a \u0627\u0644\u062e\u0627\u0637\u0626\u0629<\/em>-\u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u0628\u0637\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0641\u064a\u0647\u0627 \u062d\u0638\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0639\u064a\u064a\u0646.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u062a\u0627\u0645 \u0628\u064a\u0646 \u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\/\u063a\u0633\u064a\u0644 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a<\/h3>\n\n\n\n<p>\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u064a\u0633 \u0623\u0645\u0631\u064b\u0627 \u0627\u062e\u062a\u064a\u0627\u0631\u064a\u064b\u0627. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u0627\u0644\u0648\u0641\u0627\u0621 \u0628\u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\" (KYC) \u0648\u0645\u0643\u0627\u0641\u062d\u0629 \u063a\u0633\u064a\u0644 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 (AML) \u0625\u0644\u0649 \u0641\u0631\u0636 \u063a\u0631\u0627\u0645\u0627\u062a \u0628\u0627\u0647\u0638\u0629 \u0648\u0641\u0642\u062f\u0627\u0646 \u062a\u0631\u0627\u062e\u064a\u0635 \u0627\u0644\u062a\u0634\u063a\u064a\u0644. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0648\u0641\u0631 \u062d\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0628\u064a\u0636\u0627\u0621 \u0627\u0644\u0623\u0641\u0636\u0644 \u0641\u064a \u0641\u0626\u062a\u0647 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0633\u0644\u0633 \u0648\u0645\u062a\u0643\u0627\u0645\u0644 \u0644\u0644\u0627\u0645\u062a\u062b\u0627\u0644.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0633\u064a\u0631 \u0639\u0645\u0644 \"\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\" \u0627\u0644\u0622\u0644\u064a:<\/strong>\u00a0\u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062a\u0648\u064a \u0627\u0644\u0645\u0646\u0635\u0629 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0622\u0644\u064a\u0629 \u0645\u062f\u0645\u062c\u0629 \u0644\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0647\u0648\u064a\u0629\u060c \u0648\u0641\u062d\u0635 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class=\"wp-block-list\">\n<li><strong>\u0627\u0633\u0623\u0644 \u0639\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633:<\/strong>\u00a0\u0645\u0627 \u0647\u0648 \u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u062b\u0627\u0646\u064a\u0629 (TPS) \u0627\u0644\u0645\u0648\u062b\u0642 \u0648\u0627\u0644\u0645\u062b\u0628\u062a \u0644\u062f\u0649 \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629\u061f \u0643\u064a\u0641 \u064a\u0642\u0627\u0631\u0646 \u0630\u0644\u0643 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0645\u062b\u0644 Visa \u0623\u0648 Mastercard\u061f<\/li>\n\n\n\n<li><strong>\u0637\u0644\u0628 \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629:<\/strong>\u00a0\u0627\u0637\u0644\u0628 \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0623\u0648 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class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 SDK:<\/strong>\u00a0\u064a\u0648\u0641\u0631 \u0627\u0644\u062d\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u062f\u0648\u0627\u062a \u062a\u0637\u0648\u064a\u0631 \u0628\u0631\u0645\u062c\u064a\u0627\u062a (SDK) \u0642\u0648\u064a\u0629 \u0644\u0646\u0638\u0627\u0645\u064a iOS \u0648Android. \u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u0644\u0641\u0631\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0625\u0646\u0634\u0627\u0621 \u0648\u0627\u062c\u0647\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 (UI) \u0645\u062e\u0635\u0635\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u0631\u0623\u0633 \u0645\u0646\u0637\u0642 \u0627\u0644\u0648\u0627\u062c\u0647\u0629 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\u0646\u0638\u0627\u0645 \u0648\u0644\u0627\u0621 \u0645\u064f\u0644\u0639\u0628.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u064a\u0632\u0627\u062a \u0634\u0627\u0645\u0644\u0629 \u0648\u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0634\u0627\u0645\u0644\u0629<\/h3>\n\n\n\n<p>\u0623\u0646\u062a \u0644\u0627 \u062a\u0634\u062a\u0631\u064a \u0645\u062c\u0631\u062f \u0628\u0631\u0646\u0627\u0645\u062c\u060c \u0628\u0644 \u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0631\u0624\u064a\u0629 \u0634\u0631\u064a\u0643 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a. \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0627\u0644\u064a\u0648\u0645 \u0647\u064a \u062a\u0630\u0643\u0631\u0629 \u062f\u062e\u0648\u0644\u0643 \u0625\u0644\u0649 \u0627\u0644\u0644\u0639\u0628\u0629. \u0627\u0644\u062a\u0632\u0627\u0645 \u0645\u0642\u062f\u0645 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\u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0641\u0627\u0648\u0636 \u0627\u0644\u062a\u064a \u064a\u062a\u0648\u0642\u0639\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u0641\u0626\u0629 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/th><th>\u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/th><\/tr><\/thead><tbody><tr><td><strong>\u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a<\/strong><\/td><td>\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0646 \u0646\u0638\u064a\u0631 \u0625\u0644\u0649 \u0646\u0638\u064a\u0631 (P2P)\u060c \u0648\u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0628\u0631\u0645\u0632 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\u0645\u0639\u064a\u0627\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u062a\u0634\u063a\u064a\u0644\u0647\u0627 \u0644\u0625\u0646\u0634\u0627\u0621 \u062a\u062f\u0641\u0642\u0627\u062a \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0639\u0645\u064a\u0642 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0645\u062c:<\/strong>\u00a0\u0627\u0644\u0642\u0631\u0648\u0636 \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u0648\"\u0627\u0634\u062a\u0631 \u0627\u0644\u0622\u0646 \u0648\u0627\u062f\u0641\u0639 \u0644\u0627\u062d\u0642\u064b\u0627\"\u060c \u0648\u062e\u0632\u0627\u0626\u0646 \u0627\u0644\u0627\u062f\u062e\u0627\u0631\u060c \u0648\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062a\u0623\u0645\u064a\u0646.<\/li>\n\n\n\n<li><strong>\u0648\u0644\u0627\u0621 \u0645\u062a\u0642\u062f\u0645:<\/strong>\u00a0\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u0643\u0627\u0641\u0622\u062a \u0627\u0644\u0645\u062a\u062f\u0631\u062c\u0629\u060c \u0648\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0637\u0648\u0627\u0628\u0639\u060c \u0648\u0639\u0631\u0648\u0636 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0627\u0644\u0646\u0642\u062f\u064a\u060c \u0648\u0639\u0631\u0648\u0636 \u0648\u0644\u0627\u0621 \u0627\u0644\u062a\u062d\u0627\u0644\u0641.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u064a\u0629:<\/strong>\u00a0\u0627\u0644\u0645\u062d\u0627\u0641\u0638 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/li>\n\n\n\n<li><strong>\u0633\u0648\u0642 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642:<\/strong>\u00a0\u062f\u0645\u062c \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0647\u062f\u0627\u064a\u0627 \u0623\u0648 \u062a\u0630\u0627\u0643\u0631 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062a\u062f\u0642\u064a\u0642 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0644\u062f\u0649 \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629<\/h3>\n\n\n\n<p>\u0625\u0646 \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0631\u064a\u062d \u0639\u0644\u0649 \u0623\u0645\u062c\u0627\u062f\u0647 \u0647\u0648 \u0634\u0631\u064a\u0643 \u062e\u0637\u064a\u0631. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u064a\u0651\u0645 \u0628\u062f\u0642\u0629 \u0627\u0644\u062a\u0632\u0627\u0645\u0647 \u0628\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a:<\/strong> \u0627\u0637\u0644\u0628 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0644\u0644\u0623\u0634\u0647\u0631 \u0627\u0644 18-24 \u0627\u0644\u0645\u0642\u0628\u0644\u0629. \u0647\u0644 \u064a\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0641\u064a \u0627\u0644\u0645\u0648\u062c\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u061f \u0647\u0644 \u064a\u0633\u062a\u0643\u0634\u0641\u0648\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0623\u0648 \u062f\u0648\u0631 Web3 \u0648\u0627\u0644\u0628\u0644\u0648\u0643 \u062a\u0634\u064a\u0646\u060c \u0623\u0648 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u062d\u062f\u0648\u062f\u061f<\/p>\n<\/blockquote>\n\n\n\n<p>\u0627\u062e\u062a\u0631 \u0634\u0631\u064a\u0643\u064b\u0627 \u0644\u0627 \u064a\u0643\u062a\u0641\u064a \u0628\u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0634\u0643\u064a\u0644\u0647 \u0628\u0641\u0627\u0639\u0644\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0644\u0643\u064a\u0629 (TCO) \u0648\u062f\u0639\u0645 \u0627\u0644\u0634\u0631\u0627\u0643\u0629<\/h3>\n\n\n\n<p>\u0631\u0633\u0648\u0645 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0647\u064a \u0645\u062c\u0631\u062f \u063a\u064a\u0636 \u0645\u0646 \u0641\u064a\u0636. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0635\u0628\u062d \u0627\u0644\u062d\u0644 \u0627\u0644\u0630\u064a \u064a\u0628\u062f\u0648 \u0631\u062e\u064a\u0635\u0627\u064b \u0641\u064a \u0638\u0627\u0647\u0631\u0647 \u0645\u0643\u0644\u0641\u0627\u064b \u0628\u0634\u0643\u0644 \u0641\u0644\u0643\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062e\u0641\u064a\u0629 \u0648\u0636\u0639\u0641 \u0627\u0644\u062f\u0639\u0645 \u0648\u0648\u0642\u062a \u062a\u0639\u0637\u0644 \u0627\u0644\u0646\u0638\u0627\u0645. \u064a\u0642\u062f\u0645 \u0627\u0644\u0634\u0631\u064a\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0623\u0633\u0639\u0627\u0631\u0627\u064b \u0634\u0641\u0627\u0641\u0629 \u0648\u064a\u0639\u0645\u0644 \u0643\u0627\u0645\u062a\u062f\u0627\u062f \u0644\u0641\u0631\u064a\u0642\u0643 \u0627\u0644\u062e\u0627\u0635.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0627 \u0648\u0631\u0627\u0621 \u0631\u0633\u0648\u0645 \u0627\u0644\u0625\u0639\u062f\u0627\u062f: \u0641\u0647\u0645 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0643\u0627\u0645\u0644<\/h3>\n\n\n\n<p>\u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0645\u0627\u0644\u064a \u0645\u0633\u062a\u0646\u064a\u0631\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0648\u0636\u0639 \u0646\u0645\u0648\u0630\u062c \u0644\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0644\u0643\u064a\u0629 (TCO) \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u062a\u0631\u0629 \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 \u062b\u0644\u0627\u062b \u0648\u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a. \u0642\u0645 \u0628\u062a\u0641\u0643\u064a\u0643 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0632\u0648\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0623\u0648\u0644\u064a\u0629:<\/strong>\u00a0\u0647\u0644 \u0647\u0646\u0627\u0643 \u0631\u0633\u0648\u0645 \u062a\u0631\u062e\u064a\u0635 \u0623\u0648 \u0631\u0633\u0648\u0645 \u0625\u0639\u062f\u0627\u062f \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u061f<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629:<\/strong>\u00a0\u0645\u0627 \u0647\u064a \u0631\u0633\u0648\u0645 \u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0633\u0646\u0648\u064a\u0629\u061f<\/li>\n\n\n\n<li><strong>\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a:<\/strong>\u00a0\u0647\u0644 \u064a\u0639\u062a\u0645\u062f \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0639\u0644\u0649 \u0631\u0633\u0648\u0645 \u0643\u0644 \u0645\u0639\u0627\u0645\u0644\u0629 \u0623\u0648 \u0631\u0633\u0648\u0645 \u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0646\u0634\u0637 \u0623\u0648 \u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629 \u0645\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629\u061f<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062e\u0641\u064a\u0629:<\/strong>\u00a0\u0647\u0644 \u0647\u0646\u0627\u0643 \u0631\u0633\u0648\u0645 \u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u062a\u062c\u0627\u0648\u0632 \u062d\u062f\u0648\u062f \u0645\u0639\u064a\u0646\u0629 \u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0648\u0627\u062c\u0647\u0629 \u0628\u0631\u0645\u062c\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0623\u0648 \u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u062f\u0639\u0645 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0623\u0648 \u0644\u062a\u0631\u0642\u064a\u0627\u062a \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u0644\u0632\u0627\u0645\u064a\u0629\u061f<\/li>\n<\/ul>\n\n\n\n<p>\u0633\u064a\u0648\u0641\u0631 \u0627\u0644\u0634\u0631\u064a\u0643 \u0627\u0644\u0630\u064a \u064a\u062a\u0633\u0645 \u0628\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0646\u0645\u0648\u0630\u062c \u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0636\u062d \u0648\u0634\u0627\u0645\u0644 \u064a\u0633\u0645\u062d \u0628\u062a\u062e\u0637\u064a\u0637 \u0645\u0627\u0644\u064a \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0647.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u062a\u0641\u0627\u0642\u064a\u0627\u062a \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0635\u0627\u0631\u0645\u0629 (SLAs)<\/h3>\n\n\n\n<p>\u0627\u0644\u0648\u0639\u0648\u062f \u0627\u0644\u063a\u0627\u0645\u0636\u0629 \u0628\u0640 \"\u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062c\u064a\u062f\u0629\" \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647\u0627. \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 \u0639\u0642\u062f\u0643 \u0627\u062a\u0641\u0627\u0642\u064a\u0629 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 (SLA) \u0627\u0644\u0645\u0644\u0632\u0645\u0629 \u0642\u0627\u0646\u0648\u0646\u064b\u0627 \u0648\u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0627\u0644\u062a\u0632\u0627\u0645\u0627\u062a \u0645\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0634\u0643\u0644 \u0643\u0645\u064a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0636\u0645\u0627\u0646 \u0648\u0642\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644:<\/strong>\u00a0\u0627\u0644\u0645\u0637\u0627\u0644\u0628\u0629 \u0628\u0646\u0633\u0628\u0629 \u0648\u0642\u062a \u062a\u0634\u063a\u064a\u0644 \u0645\u062d\u062f\u062f\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c 99.9% \u0623\u0648 \u0623\u0639\u0644\u0649) \u0645\u0639 \u0641\u0631\u0636 \u0639\u0642\u0648\u0628\u0627\u062a \u0645\u0627\u0644\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0628\u0648\u0636\u0648\u062d \u0641\u064a \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u0627\u0644\u0648\u0641\u0627\u0621 \u0628\u0647\u0627.<\/li>\n\n\n\n<li><strong>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062f\u0639\u0645:<\/strong>\u00a0\u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062f\u062f \u0627\u062a\u0641\u0627\u0642\u064a\u0629 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0636\u0645\u0648\u0646\u0629 \u0648\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u062d\u0644 \u0644\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062e\u0637\u0648\u0631\u0629 \u0627\u0644\u0645\u062a\u0641\u0627\u0648\u062a\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062d\u0631\u062c\u0629 \u0648\u0639\u0627\u0644\u064a\u0629 \u0648\u0645\u062a\u0648\u0633\u0637\u0629 \u0648\u0645\u0646\u062e\u0641\u0636\u0629).<\/li>\n\n\n\n<li><strong>\u0645\u0642\u0627\u064a\u064a\u0633 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\u0627\u0644\u062b\u0627\u0628\u062a \u0627\u0644\u0630\u064a \u062a\u062d\u062a\u0627\u062c\u0647. \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0646\u0627\u0641\u0633 \u0628\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0647\u064a \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u0628\u0647\u0627 \u0625\u0645\u0628\u0631\u0627\u0637\u0648\u0631\u064a\u062a\u0643 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/p>","protected":false},"excerpt":{"rendered":"<p>The battle for customer loyalty is no longer fought on store shelves or in broadcast advertisements. It\u2019s waged in the palm of your customer&#8217;s hand. In today&#8217;s digital-first economy, the mobile wallet has evolved from a simple payment tool into a powerful strategic asset\u2014a direct, branded channel for engagement, data acquisition, and revenue diversification. For [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-3648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions"],"_links":{"self":[{"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/posts\/3648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/comments?post=3648"}],"version-history":[{"count":1,"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/posts\/3648\/revisions"}],"predecessor-version":[{"id":3650,"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/posts\/3648\/revisions\/3650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/media\/3649"}],"wp:attachment":[{"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/media?parent=3648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/categories?post=3648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theexchain.com\/ar\/wp-json\/wp\/v2\/tags?post=3648"}],"curies":[{"name":"\u062f\u0628\u0644\u064a\u0648 \u0628\u064a","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}