{"id":3760,"date":"2025-08-01T11:01:15","date_gmt":"2025-08-01T03:01:15","guid":{"rendered":"https:\/\/theexchain.com\/nft-market-undergoes-structural-shift-as-celebrity-projects-return-amidst-changing-investor-sentiment\/"},"modified":"2025-08-01T11:01:15","modified_gmt":"2025-08-01T03:01:15","slug":"%e6%8a%95%e8%b3%87%e8%80%85%e6%83%85%e7%b7%92%e6%94%b9%e8%ae%8a%ef%bc%8c%e5%90%8d%e4%ba%ba%e5%b0%88%e6%a1%88%e5%9b%9e%e6%ad%b8%ef%bc%8cnft-%e5%b8%82%e5%a0%b4%e7%b6%93%e6%ad%b7%e7%b5%90%e6%a7%8b","status":"publish","type":"post","link":"https:\/\/theexchain.com\/zh\/%e6%8a%95%e8%b3%87%e8%80%85%e6%83%85%e7%b7%92%e6%94%b9%e8%ae%8a%ef%bc%8c%e5%90%8d%e4%ba%ba%e5%b0%88%e6%a1%88%e5%9b%9e%e6%ad%b8%ef%bc%8cnft-%e5%b8%82%e5%a0%b4%e7%b6%93%e6%ad%b7%e7%b5%90%e6%a7%8b\/","title":{"rendered":"\u6295\u8cc7\u8005\u60c5\u7dd2\u6539\u8b8a\uff0c\u77e5\u540d\u5c08\u6848\u56de\u6b78\uff0cNFT \u5e02\u5834\u7d93\u6b77\u7d50\u69cb\u6027\u8f49\u8b8a"},"content":{"rendered":"

\u96a8\u8457 NFT \u5e02\u5834\u9032\u5165\u7d50\u69cb\u6027\u8f49\u578b\u968e\u6bb5\uff0c\u5b83\u6b63\u5c55\u73fe\u77db\u76fe\u7684\u8da8\u52e2\u3002\u6839\u64da DappRadar \u7684\u8cc7\u6599\uff0c\u96d6\u7136 2025 \u5e74\u7b2c\u4e8c\u5b63\u7684\u4ea4\u6613\u91cf\u6e1b\u5c11\u4e86 29%\uff0c\u4f46\u4ea4\u6613\u7b46\u6578\u537b\u6fc0\u589e\u4e86 78%\uff0c\u9054\u5230 1,250 \u842c\u7b46\uff0c\u7368\u7acb\u8cb7\u5bb6\u589e\u52a0\u4e86 44%\uff0c\u9054\u5230 93.6 \u842c\u4eba\uff0c\u9019\u610f\u5473\u8457\u5f9e\u6295\u6a5f\u4ea4\u6613\u8f49\u5411\u66f4\u5ee3\u6cdb\u7684\u63a1\u7528\u3002<\/p>\n

\u9019\u4e00\u8f49\u8b8a\u8207\u4e4b\u524d\u4e3b\u5c0e 2021 \u5e74\u725b\u5e02\u7684\u540d\u4eba NFT \u9805\u76ee\u7684\u56de\u6b78\u4e0d\u8b00\u800c\u5408\u3002\u5468\u6770\u502b\u7684 PhantaBear \u548c\u4f0a\u80fd\u975c\u7684 Theirsverse \u7b49\u5c08\u6848\u7684 98% \u50f9\u503c\u5f9e\u9ad8\u5cf0\u6642\u671f\u958b\u59cb\u4e0b\u6ed1\uff0c\u4f46\u73fe\u5728\u9019\u4e9b\u5c08\u6848\u518d\u5ea6\u6d3b\u8e8d\u8d77\u4f86\u3002\u7136\u800c\uff0c\u8207\u4e4b\u524d\u7684\u9031\u671f\u76f8\u6bd4\uff0c\u5e02\u5834\u53c3\u8207\u8005\u986f\u5f97\u66f4\u52a0\u8b39\u614e\u3002<\/p>\n

\u5e02\u5834\u6f14\u9032\u4f9d\u5faa\u4e09\u500b\u4e0d\u540c\u7684\u968e\u6bb5\uff1a
\n1. 2021:\u540d\u4eba\u4ee3\u8a00\u5e36\u52d5\u72c2\u71b1\u8cfc\u8cb7\u7684\u6295\u6a5f\u9ad8\u5cf0\u671f
\n2.2022 \u5e74\uff1a\u62b9\u53bb\u5927\u90e8\u5206\u6536\u76ca\u7684\u52a0\u5bc6\u8ca8\u5e63\u5bd2\u51ac
\n3.2025:\u7576\u524d\u6642\u671f\u7684\u7279\u9ede\u662f\u5f71\u97ff\u8005\u56de\u6b78\uff0c\u4f46\u6295\u8cc7\u8005\u66f4\u52a0\u6311\u5254<\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u767c\u5c55\u5305\u62ec
\n- \u540d\u4eba\u6295\u8cc7\u8005\u300c\u753a\u5927\u54e5\u300d\u904e\u6e21\u5230meme\u4ee3\u5e63\u4ea4\u6613
\n- \u4f0a\u80fd\u975c\u6084\u7136\u91cd\u8fd4 NFT \u7a7a\u9593
\n- \u5104\u842c\u5bcc\u7fc1\u9322\u8c50\u96f7\u7b49\u65b0\u52a0\u5165\u8005\u70ba Web3 \u9805\u76ee\u8a8d\u6350 $1 \u5104\u5143<\/p>\n

\u5e02\u5834\u5206\u6790\u5e2b\u89c0\u5bdf\u5230\u793e\u7fa4\u884c\u70ba\u7684\u6839\u672c\u6539\u8b8a\uff0c@RicecakeNFT \u6307\u51fa\uff1a\u300c2021 \u5e74\u7684 NFT \u71b1\u6f6e\u4e0d\u6703\u91cd\u6f14\u3002\u9032\u5165\u9580\u6abb\u5df2\u63d0\u9ad8\uff0c\u6295\u8cc7\u4eba\u6703\u512a\u5148\u8003\u91cf\u6548\u7528\u548c\u793e\u5340\u50f9\u503c\u3002\u9019\u7a2e\u60c5\u7dd2\u53cd\u6620\u51fa\u5e02\u5834\u6b63\u5f9e\u7092\u4f5c\u9a45\u52d5\u7684\u6295\u6a5f\u8d70\u5411\u4ee5\u50f9\u503c\u70ba\u57fa\u790e\u7684\u8a55\u4f30\uff0c\u5f9e\u800c\u8d70\u5411\u6210\u719f\u3002<\/p>\n

\u96d6\u7136\u85cd\u7c4c NFT \u5448\u73fe\u50f9\u683c\u56de\u5347\uff0c\u4f46\u793e\u6703\u53cd\u61c9\u4ecd\u7136\u5be9\u614e\uff0c\u986f\u793a\u6578\u4f4d\u8cc7\u7522\u7684\u8a55\u4f30\u65b9\u5f0f\u5c07\u51fa\u73fe\u6301\u4e45\u7684\u8f49\u8b8a\u3002\u76ee\u524d\u7684\u5e02\u5834\u72c0\u6cc1\u4e0d\u50c5\u986f\u793a\u9031\u671f\u6027\u7684\u5fa9\u7526\uff0c\u4e5f\u986f\u793a\u671d\u5411\u53ef\u6301\u7e8c\u7684 NFT \u4f30\u503c\u8207\u6548\u7528\u6a21\u5f0f\u7684\u7d50\u69cb\u6027\u6f14\u9032\u3002<\/p>","protected":false},"excerpt":{"rendered":"

The NFT market is exhibiting paradoxical trends as it enters a phase of structural transformation. While transaction volumes have declined by 29% in Q2 2025 according to DappRadar, the number of transactions surged 78% to 12.5 million, with unique buyers increasing 44% to 936,000 – signaling a shift from speculative trading to broader adoption. This […]<\/p>","protected":false},"author":1,"featured_media":3759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-3760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insight"],"_links":{"self":[{"href":"https:\/\/theexchain.com\/zh\/wp-json\/wp\/v2\/posts\/3760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theexchain.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theexchain.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theexchain.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theexchain.com\/zh\/wp-json\/wp\/v2\/comments?post=3760"}],"version-history":[{"count":0,"href":"https:\/\/theexchain.com\/zh\/wp-json\/wp\/v2\/posts\/3760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theexchain.com\/zh\/wp-json\/wp\/v2\/media\/3759"}],"wp:attachment":[{"href":"https:\/\/theexchain.com\/zh\/wp-json\/wp\/v2\/media?parent=3760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theexchain.com\/zh\/wp-json\/wp\/v2\/categories?post=3760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theexchain.com\/zh\/wp-json\/wp\/v2\/tags?post=3760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}