The emerging Information Finance (InfoFi) sector is gaining momentum as innovative projects seek to address fundamental challenges in data value attribution. ZENi, a notable project in this space, has developed a novel approach centered on assetizing user intent to resolve the persistent issue of data value ownership. Traditional data ecosystems often fail to adequately compensate users for the value their data generates. ZENi’s protocol transforms user intentions into tangible digital assets, creating a framework where individuals can directly benefit from their data contributions. This methodology represents a significant departure from conventional data monetization models. The project’s core innovation lies in its ability to quantify and tokenize user intent, establishing clear ownership rights and value distribution mechanisms. By leveraging blockchain technology, ZENi ensures transparent and verifiable attribution of data value to its original creators. As the InfoFi sector continues to evolve, ZENi’s approach could potentially establish new standards for how user-generated data is valued and compensated within digital ecosystems. The project’s success would mark a substantial advancement in resolving long-standing data ownership challenges that have plagued the digital economy.